Weis-Buy Farms Inc. is part of the article 'Flexibility, Foresight Part Of Corporate Culture At Weis-Buy', written by Lora Abcarian, published March 22, 2012.

Chuck Weisinger, president and chief executive officer of Weis-Buy Farms Inc.

Chuck Weisinger, president and chief executive officer of Weis-Buy Farms Inc.

Foresight and flexibility are key components giving Fort Myers, FL-based Weis-Buy Farms Inc. the ability to source the best possible fresh produce and deliver a quality product in a timely manner.

“Selling is not a day-to-day effort,” Chuck Weisinger, president and chief executive officer, told The Produce News on March 26. “It evolves over time. We are in the business of building relationships. We have a long-standing history with our customers. We make sure produce goes to the market in the right condition.”

Mr. Weisinger is an industry veteran with decades of experience under his belt. As a full-service organization, the company’s challenge is to marry the best possible product and the most up-to-date pricing for its clients in the Southeast region.

The produce landscape has changed over the years, and Mr. Weisinger said it is important to stay on top of these changes. “You’re only as good as your last sale,” he observed. “One call doesn’t do it all. One call may be just the start.”

Market conditions have varied considerably this season. “The markets we’ve seen have been flat or cheap since Thanksgiving,” he said.

According to Mr. Weisinger, the landscape of suppliers is constantly changing. “There are supply shifts, and we have to move with those conditions,” he noted.

While Weis-Buy moves commodities such as tomatoes and peppers grown in Florida, Mr. Weisinger said it was important that the company contract with offshore growers to ensure adequate product availability and volume.

Contracts executed with a grower in the Dominican Republic have facilitated the orderly glow of hothouse tomatoes and peppers.

The importance of these contracts cannot be overstated. During the past two seasons, Mr. Weisinger said Florida growers experienced freezes that negatively affected their crops.

This year, the situation was the opposite. Warm weather in Florida resulted in early yields and a compressed marketing window for domestic product.

Food-safety considerations figure prominently in the company’s operations. “Today, we must make sure produce is certifiably clean,” Mr. Weisinger said. “And we need to know where it was produced.

Weis-Buy Farms Inc. is part of the article 'Flexibility, Foresight Part Of Corporate Culture At Weis-Buy', written by Lora Abcarian, published March 22, 2012.

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